Ingka Group and H&M joins creative forces in Hammersmith

Ingka Group and H&M joins creative forces in Hammersmith

Ingka Group and H&M have joined forces to launch an exciting new design venture for creatives and makers. Piloted in London, Atelier100 is a unique incubator programme for creatives to inspire each other, grow their businesses through mentorship and create commercially viable products at a new store which will open in Livat Hammersmith this May.

The venture aims to identify and nurture rising creatives in a location based and local environment. For the pilot, creatives and makers living in a 100 km radius of London are invited to apply for their place in the Ateleier 100 programme between 7 and 24the April. Twenty applicants will be choses to join the programme and they will be mentored by leading experts in the field of design. The mentors will provide hands on guide to help and develop the creatives’ skills and knowledge. There will also be group sessions on key business skills, on breaking down barriers and building your network, as well as one-to-one bespoke mentoring on growth.

Marcus Engman, Chief Creative Officer at Ingka Group said, “We are two creative and curious brands with closely-tied values and a shared aim: to find new and diverse ideas for the future. That is how the idea for Atelier100 came about. We want to take a new approach to the longstanding ways of reaching and engaging great talents. Through this proactive new initiative we hope to find, attract and develop the creatives of tomorrow.

Camilla Henriksson, Global Brand Innovation Manager at H&M said, “We see this as the start of a very exciting adventure. London is bursting with brilliant ideas and creative people, we want to meet these creators where they are. Opportunities in arts, entertainment and recreation have been the hardest hit by the pandemic. H&M and Ingka Group see this as an opportunity to engage directly with creatives and makers, to give them the visibility that they deserve and to support them in taking their business to the next level.

Find more details about the application by visiting