VMI is a West London camera rental company and a West London’s Highly Commended Park Royal Company of the Year 2023, strives for ever-greater sustainability in TV production methodology, with the aim to make West London a beacon for best-practice in adopting a low-carbon TV lighting methods. They supply digital camera packages for Features, Dramas, Commercials & Documentaries etc. The focus of this project will be to build a new sustainable lighting division by purchasing the latest LED fixtures to replace highly inefficient tungsten lighting. VMI’s “green” lighting division will help to promote and speed-up wider industry adoption of the latest lighting technologies and in doing so, to accelerate the reduction of the industry’s carbon footprint by producing videos, writing white papers, hosting seminar and workshops. Since the grant programme, they have organised several successful LED high-efficiency workshops in London, and has used social media and other media platforms to create awareness about the advantages of latest generation lighting, winning much appreciation as well as visibility.
Their innovations have been used on numerous major Film, TV and Video Game projects over the years with clients ranging from Netflix, Marvel, Apple, Disney and many others. This project will allow Imaginarium Studios to continue to research and develop new tools, software and hardware that will enable the company to expand its competitive advantage and the focus will be on turning the creative and technical demands of their clients into production-ready tools and innovations that will aim to be the best examples of their kind in the world.