The Ealing Pioneers Fund, launched by the Ealing Council and managed by West London Business, was a £1 million pot, shared by 12 select businesses based in the borough to boost economic growth and job creation in the region. Doughlicious, one of the winners, is an award-winning brand that creates ready-to-bake and eat cookie dough using gluten free ingredients.
Doughlicious started in 2017 and is headed by USA-born entrepreneur Kathryn Bricken, and produces a range of ready-to-bake cookie dough treats that are on sale at major outlets across the UK. They are vegan, organic and gluten free and are all made using the finest natural ingredients that are sourced from reputable suppliers. Its cookie dough is produced in its eco-friendly, five-star food hygiene rated factory, powered by renewable electricity on the Park Royal estate, on the Europe’s largest industrial estates.
Kathryn says, “We saw a gap in the market for amazing tasting cookies that were soft, delicious and natural so we created a cookie dough that was better than that was already available by using oat flours, no white sugars or refined ingredients”
Kathyrn says that the fund, which they called, “Bake the world a better place”, will give them the ability to bake their cookies and package them in our new warehouse so people can enjoy them on demand, as well as a very special version that is super exciting and will be in supermarkets soon. She added, “every bit helps because everything is really, really expensive from the machinery to the labour, so just to have the opportunity to make this project happen and move it along a little more quickly with the grant was a really big blessing.”
She also praised Ealing Council who she felt were brilliant in supporting their application, keeping them in the loop at every stage of the process.