Ealing Innovation Pioneers: VMI and its mission to reduce the industry’s carbon footprint

The Ealing Pioneers Fund, launched by the Ealing Council and managed by West London Business, was a £1  million pot, shared by 12 select businesses based in the borough to boost economic growth and job creation in the region. VMI.TV hires out camera and digital equipment to TV and movie productions and are committed to a net zero strategy.

VMI was founded in 1980, and is committed to a net-zero strategy and was awarded ‘Hero of Net Zero’ at COP26 last year, and also recently designed a local ‘Climate Leader’ by Ealing Council. They now plan to build a new sustainable lighting division. The aim is to work towards replacing highly inefficient tungsten lighting in the TV and film industry and promote more energy efficient alternatives.

They run a series of free three-hour, in person workshops for busy producers and crew to directly compare and contrast the latest generation lights. The first of these workshops is on the 18th of May at West London College’s Studio, the home of the original BBC Ealing Studios.

Barry Bassett, the managing director, said, “By running these courses with Ealing Council’s support and in conjunction with West London College in Ealing Green, we are able to provide these courses entirely free of charge”

His experience has proved to him that clients are acutely aware of the need to change to low carbon models in everything they do but freelancers are too busy working to properly research more efficient alternatives. The grant, he said will help educate and inform their clients and the wider industry to use more sustainable fixture and accessories.

He believes that promoting the latest low-carbon lighting will help influence the bigger players to follow suit and steer the industry towards universally adopting low-carbon lighting technologies and reducing industry’s carbon footprint.

Learn more about some of their new eco-friendly devices by following them on Facebook or Instagram 

Source: Aroundealing


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