20 Mar Hillingdon Enterprise Fund Grant Winner Radiant Matter Featured on Vogue April Edition for Stella Mccartney
Radiant Matter, developer of the world’s first BioSequin and 2020 Hillingdon Enterprise Fund Grant, a business support program that London West Innovation Network coordinated for the Hillingdon Coucil, has taken to the April 2023 edition of Vogue magazine featuring Stella Mccartney.
Source: Annie Leibovitz/Vogue US
Cara Delevigne, model and eco-activist wore a jumpsuit made using BioSequins, a biodegradable and non-toxic material innovated from plant-based cellulose, using no metals, minerals or synthetic pigments or colorants. She was featured for Stella McCartney, who debuted this exclusive and pioneering creation on the cover of the April 2023 edition of Vogue magazine.
The BioSequins are the creation of Radiant Matter, a Hillingdon-based material innovation company that is developing colour and material solutions for the circular economy. The start-up was a winner of the 2020 Hillingdon Enterprises Fund Grant winner, a business support program orchestrated by the Hillingdon Council, that LWIN coordinated. They transform naturally abundant cellulose into a material that produces shimmering structural colours, used to create sequins and glitter. The cellulose displays nature’s brightest colours and unlike traditional sequins, Radiant Matter’s sequins shimmering iridescence is free from chemical colourants, metals and minerals, and are non-toxic and can be made biodegradable, hence developing textile solutions that are safe for the environment and for human health.
McCartney utilised the BioSequins to create an all-in-one jumpsuit, handmade at the brand’s London atelier and custom-made for Cara Delevingne. “I am amazed by the iridescent beauty of our BioSequin all-in-one — handcrafted in my London atelier from plant-derived, non-toxic sequins that are even more stunning than conventional options. Who says sustainability can’t be sexy?” the designer says in a press release.
The process came about as a result of looking into the effects of the fashion industry on the world’s already-existing plastic problem. According to Oxfam, British women purchase 33 million sequinned garments every festive season, with 1.7 million garments ending up in landfill. As a result of this, 35% of microplastics currently contaminating the world’s oceans are found to be coming from synthetic clothing. Highlighting the cruciality of sustainable clothing.
“We have loved Stella McCartney’s uncompromising approach to sustainability and aesthetics, which are reflected in any decision, down to the fabric and thread choice, resulting in a stunning yet fully plant-derived garment.” — Elissa Brunato, founder of Radiant Matter.
The jumpsuit may not be commercially available as of yet; however, its introduction is certainly a small step in the right direction when it comes to sustainability in fashion.