Dan White

Biography

Daniel White is a behavioral and environmental expert with extensive experience creating successful innovations to save large amounts of carbon, quickly. His company Signol, is founded upon peer-reviewed research with Virgin Atlantic, which in 8 months saved over $6m of fuel, 24,000 mt of CO2 and made pilots feel better, a unique triple bottom line. This work is quoted as the lowest ever measured cost to reduce carbon.

Dan’s first innovation ‘rappel insulation’, was his catalyst to becoming an entrepreneur, this created a new $50m industry for the UK. More recently, Dan has been at the forefront of applied behavioral science, to drive substantial, quick, and measurable changes in environmental outputs. This led to Signol, a ‘fitbit for work’, which is a unique scalable software to improve operational efficiency and motivation using rigorous behavioral economics and data analytics.

Before launching Signol, he managed the UK’s first Energy Natural Field Experiment and was previously CEO and Co-Founder of ‘The Behavioralist’, a successful USA/UK based research consultancy startup working with corporations and governments to integrate behavioral economics to solve internal challenges. Clients included Centrica, National Grid, Virgin Atlantic Airways, NATS Holdings, Castaic Lake Water Agency, and UK Local and National Government.

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